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Agency Network: 
Published/Aired: 
December 2011
Fox Crime Outdoor Ad -  Tear-Off Limbs

Description

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

Outdoor advertisement created by Frank, Norway for Fox Crime, within the category: Media.

Caption

The Walking Dead. New Season. Big Contest. Win a new iPhone4s.

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt
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Highest Rated

Nike Diesel's picture

Not fake, but rather a ghost ;)

Nike Diesel
Activity Score 13630
Art Director
Andrej's picture

Fantastic, love it.

Andrej
Activity Score 656
Copywriter
jackmancer2017's picture

If this has never been done before, I expect this idea to be ripped off quite some times, starting now. Pretty nice.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Billoughsby's picture

I suppose the zombie tie-in is the exclusive factor making the old idea new here. Doesn't escape a feeling of familiarity, though.

Billoughsby
Activity Score 5150
Art Director |

That's it.

MicheleVirgilio's picture

Figata. bella idea

MicheleVirgilio
Activity Score 2617
kleenex's picture

good idea.

kleenex
Activity Score 52724
Web Designer/Developer
ROFL's picture

Would have been amazing if it was 10 times bigger. Lots of people carrying around big limbs would create a talking point.

ROFL
Activity Score 2
Art Director
Nike Diesel's picture

I totally agree, should've done it with real mannequins, like a real "live" poster. Would've looked so much cooler and for sure it would get some PR. But I understand, limited budget sucks sometimes.

- - -

I'm not saying they're the same as the zombie poster,
but the trick is very similar:

http://www.joe-ks.com/archives_dec2006/DentistBowling.jpg (Dentist)
http://4.bp.blogspot.com/_ucc3YgdjUvA/TUU4r7XEI7I/AAAAAAAACZs/GKD_q65J... (Dentist)
http://1.bp.blogspot.com/_NpINLHeo8rM/TBHEtwBSb0I/AAAAAAAAza8/IX06Hd4F... (Rugby) Which obviously was highly inspired by the dentist ad.

Nike Diesel
Activity Score 13630
Art Director
coolhandme's picture

Love. But should be actual size.

coolhandme
Activity Score 80
Spanky's picture

Like the idea. But it looks suspiciously fake.

Spanky
Activity Score 4899
Other
Nike Diesel's picture

Not fake, but rather a ghost ;)

Nike Diesel
Activity Score 13630
Art Director
thedavesiknow's picture

Fantastic.

thedavesiknow
Activity Score 167
cortneigh's picture

This is a brilliant idea, love all of it.

cortneigh
Activity Score 45
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