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Council

Campaign
Agency Network: 
Published/Aired: 
February 2012
FOUR:  Council

Description

Outdoor advertisement created by Special Group, New Zealand for FOUR, within the category: Media.

Advertising Agency: Special Group, New Zealand
Creative Directors: Rob Jack, Tony Bradbourne
Art Director: Sarah Frizzell
Copywriter: Kim Frazer
Account Director: Annabel Rees
Account manager: Stephanie Lee
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kleenex's picture

love all three ads.

kleenex
Activity Score 58793
Web Designer/Developer
jackmancer2017's picture

Nice, but this has been done many times. Show the bad reaction from somebody out of your target audience.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
MicheleVirgilio's picture

figata

MicheleVirgilio
Activity Score 2617
andylefty's picture

As Jaap has said, feels very familiar. Think I've seen it done for South Park.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Angloitalian's picture

Using the negative from one group as a positive for another is, as some have already said, a familiar theme. However, it has been done well with all three ads.

Angloitalian
Activity Score 18
push's picture

good campaign

push
Activity Score 85

______________________________________________________________
Creative

its ok to not comment...

Noosphere's picture

Totally agree with Angloitalian and others. The Sarah Palin one is way better than the rest in my opinion though.

Noosphere
Activity Score 48
Copywriter at UK
marciojucah's picture

It's been done and it is not a enough new approach to an old idea. Might work in real life to a target that doesn't follow the ad industry.

marciojucah
Activity Score 24
Copywriter
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