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Don’t turn a blind eye to animal cruelty

Agency Network: 
Published/Aired: 
April 2020
Foundation Tier im Recht: Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht: Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht: Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht: Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht: Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht Outdoor Ad - Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht Outdoor Ad - Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht Outdoor Ad - Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht Outdoor Ad - Don’t turn a blind eye to animal cruelty
Foundation Tier im Recht Outdoor Ad - Don’t turn a blind eye to animal cruelty

Description

The Swiss foundation "Tier im Recht" (which means: Rights for Animals) fights for animal-friendly laws and their consistent enforcement in Switzerland. The campaign was originally published in German, the most widely-spoken language in Switzerland. For the international community, the motifs were translated in English.

Outdoor advertisement created by Ruf Lanz, Switzerland for Foundation Tier im Recht, within the category: Public Interest, NGO.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Direction: Markus Ruf
Creative Direction: Danielle Lanz
Art Direction: Isabelle Hauser
Copywriter: Christian Stüdi
Copywriter: Markus Ruf
Account Executive: Lara Cavelti
Photography: Ruf Lanz Art Department
Postproduction: Michèle Aschmann
Client Supervision: Christine Künzli
Client Supervision: Gieri Bolliger
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