The Swiss foundation "Tier im Recht" (which means: Rights for Animals) fights for animal-friendly laws and their consistent enforcement in Switzerland. The campaign was originally published in German, the most widely-spoken language in Switzerland. For the international community, the motifs were translated in English.
Outdoor advertisement created by Ruf Lanz, Switzerland for Foundation Tier im Recht, within the category: Public Interest, NGO.
Creative Direction: Markus Ruf
Creative Direction: Danielle Lanz
Art Direction: Isabelle Hauser
Copywriter: Christian Stüdi
Copywriter: Markus Ruf
Account Executive: Lara Cavelti
Photography: Ruf Lanz Art Department
Postproduction: Michèle Aschmann
Client Supervision: Christine Künzli
Client Supervision: Gieri Bolliger