Agency Network: 
Published/Aired: 
November 2016
Fondation Abbé Pierre: Scars, 2
Fondation Abbé Pierre Outdoor Ad - Scars, 2

Description

The idea of the campaign is to show how poor housing leaves scars, and has a direct impact on health and lives of those who live in.
Projection of portraits have been made on the walls and windows of real slums and reveals scars on their bodies.

Outdoor advertisement created by ici Barbès, Federated States of Micronesia for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: ici Barbès, Paris, France
Creative Director: Olivier Moine
Art Director: Zhou Sha
Copywriter: Julien Colas
Director: Yann Rabanier
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kleenex's picture

nice print and video spot.

kleenex
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