Advertisement
Agency Network: 
Published/Aired: 
December 2008
Fondation Abbé Pierre:  Bad

Description

Outdoor advertisement created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Log in to post comments

Highest Rated

Guest's picture

just like the great campaign out of germany that showed people with awful jobs inside an atm, a coffee machine, etc....
how is this different?

Guest
xtianwilliams's picture

Tried to sell this idea to our client on my last campaign...but they didn't want to spend the money. damn damn damn. Another missed opportunity.

xtianwilliams
Activity Score 58
Art Director
Guest's picture

that's picture???..... wow

Guest
Guest's picture

boring and oldfashioned.

Guest
Guest's picture

i hate it when people leave stupid comments. it's interesting and effective.

Guest
Dale's picture

I detest stupid comments on this site, however I disagree with your second sentence. I think it's interesting enough that if I were walking down the street it would catch my eye. I would then continue walking and a block later I would have no idea what the purpose of the ad is for other than to say that some people live in bad housing/are homeless/are poor or something. That's hardly earth shattering information nor one that would compel me to do something specific because it provides no information for a solution.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

It does because l'abbe pierre is very famous in France and you know you can give money to help
And also when you walk by , you really feel the impression that the guy is living in the advertising window , it's really effective!
The same for the previous , when you see it in the subway the ad is as big as the room they living in , it's really well done

Guest
Guest's picture

It does because l'abbe pierre is very famous in France and you know you can give money to help
And also when you walk by , you really feel the impression that the guy is living in the advertising window , it's really effective!
The same for the previous , when you see it in the subway the ad is as big as the room they living in , it's really well done

Guest
sneakyhands's picture

this one brings the others down. the line should be spatial like the others. this one doesn't make me want to help.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

Saw this exact idea for transit shelter ads by an agency in Asia. I will try to find a link and will post it.

Guest
Guest's picture

live inside lightbox also not cheap!

Guest
Guest's picture

just like the great campaign out of germany that showed people with awful jobs inside an atm, a coffee machine, etc....
how is this different?

Guest
Guest's picture

See...there is a contact on this board. www.

Guest
trans's picture

very nice, It will stop me.

trans
Activity Score 60
Creative Director
Advertising Pawn's picture

Fantastic campaign.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

darth_darkcape's picture

you could $1200 a month for that space in Tribeca...

darth_darkcape
Activity Score 100
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now