Bread
Description
Outdoor advertisement created by Leo Burnett, Switzerland for Floralp, within the category: Food.
Creative Director: Martin Spillmann
Copywriter: Maren Beck
Art Director: Karin Estermann
Photographer: David Willen
Agency Producer: Sebahat Derdiyok
I don't get it.
Butter's so good you'll only eat the part that has it on. And then it burns a hole in your stomach.
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I think, therefore... yeah.
Okay. Then I understand it. But I don't understand why there are still parts of butter on the slice. Maybe the butter's too old – rancy?
Some butter had to be left on there in order for the ad to make sense. Think about it...
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I think, therefore... yeah.
Okay. Maybe I am dense.
No problem. You know, upon further inspection of this piece, I'm thinking why is the wall being revealed? Shouldn't it be white behind the bread? Guess whoever ate the bread also has a taste for industrial strength billboard materials.
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I think, therefore... yeah.
inat
Ha ha ha. Can't help but laugh. And could not distinguish the taste difference as the butter was so good.
inat
Acid butter?
looks a bit suspicious of poor retouching.
yep, the lines don't match!
I guess the agency has to post a video when they do the award submission....coz this looked like a photoshopped work to me.
Fyi, this ad was made in two versions.
One with a white background.
One with actually a real hole (they probably paid back a few ad stands).
And actually, walking or driving along them was quite amazing and invoked some thinking.
Which is really good actually. Makes sense.
But you don't butter the crust anyway even if was shit butter that wouldn't effect the crust.
I hate crusts . so i guess im biased too.
But you don't butter the crust anyway even if was shit butter that wouldn't effect the crust.
I hate crusts . so i guess im biased too.
even if its shit butter you still wouldnt butter the crusts. and you would eat them anyway..... this is more a campaign for people like me who hate crusts.... not butter!!
DONE.. DONE.. DONE! ...
http://iklanindonesia.blogspot.com/search?updated-max=2008-10-16T10%3A...
why don't display a full-real giant bread? http://InspirationalCopy.blogspot.com
why does the angency post such faked ads here? if the background is printed on the billboard it would just work in this exact ancle and if they made a real hole in it the tiles don't match. what the hell?
Wordnerd, please indulge us... who gave you your name?
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Most times, worst enemies used to be best friends...
i dont eaven believe this is done in real
Is that a 3D billboard??
If the butter was THAT good, i would have made an exception and eaten the crust this time ;)
If you get the idea, it's a good concept. Enough said.
Nice idea, but execution is a little bit weird! Why they had to show the wall behind the billboard in the middle? It really gives a feeling that something's wrong with it - this solution does not make idea stronger.
dclxvi
I think it's 2 ideas fighting. Butter is so good you eat only that part AND can eat anything with this butter?
It looks cool and it's a cool concept that makes sense and has a truth behind it that many people can relate to (non crust eaters). Don't think about it so much. Just appreciate it.
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