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Agency Network: 
Published/Aired: 
December 2008
Floralp:  Bread
Floralp Outdoor Ad -  Bread

Description

Outdoor advertisement created by Leo Burnett, Switzerland for Floralp, within the category: Food.

Advertising Agency: Spillmann / Felser / Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Maren Beck
Art Director: Karin Estermann
Photographer: David Willen
Agency Producer: Sebahat Derdiyok
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Guest commenter 03's picture

I don't get it.

Guest commenter 03
STRTLRS's picture

Butter's so good you'll only eat the part that has it on. And then it burns a hole in your stomach.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter 03's picture

Okay. Then I understand it. But I don't understand why there are still parts of butter on the slice. Maybe the butter's too old – rancy?

Guest commenter 03
STRTLRS's picture

Some butter had to be left on there in order for the ad to make sense. Think about it...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter 03's picture

Okay. Maybe I am dense.

Guest commenter 03
STRTLRS's picture

No problem. You know, upon further inspection of this piece, I'm thinking why is the wall being revealed? Shouldn't it be white behind the bread? Guess whoever ate the bread also has a taste for industrial strength billboard materials.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Tina Dev's picture

inat

Ha ha ha. Can't help but laugh. And could not distinguish the taste difference as the butter was so good.

Tina Dev
Activity Score 60
AA Associates |

inat

JohnnyR's picture

Acid butter?

JohnnyR
Guest commenter's picture

looks a bit suspicious of poor retouching.

Guest commenter
Guest commenter's picture

yep, the lines don't match!

Guest commenter
Guest commenter's picture

I guess the agency has to post a video when they do the award submission....coz this looked like a photoshopped work to me.

Guest commenter
VoldemortFears.Me's picture

Fyi, this ad was made in two versions.
One with a white background.
One with actually a real hole (they probably paid back a few ad stands).

And actually, walking or driving along them was quite amazing and invoked some thinking.
Which is really good actually. Makes sense.

VoldemortFears.Me
sneakyhands's picture

this is begging for some spray paint eyes.

sneakyhands
Activity Score 1857
Copywriter
izmild's picture

Yummy!!! Good idea!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Whitefang's picture

shite

Whitefang
Activity Score 509
Guest commenter's picture

But you don't butter the crust anyway even if was shit butter that wouldn't effect the crust.

I hate crusts . so i guess im biased too.

Guest commenter
Guest commenter's picture

But you don't butter the crust anyway even if was shit butter that wouldn't effect the crust.

I hate crusts . so i guess im biased too.

Guest commenter
Guest commenter's picture

even if its shit butter you still wouldnt butter the crusts. and you would eat them anyway..... this is more a campaign for people like me who hate crusts.... not butter!!

Guest commenter
alvinpck's picture

The girl at the bottom ate it? She look suspicious.

alvinpck
Activity Score 1467
Art Director
Guest 007's picture
Guest 007
Guess what's picture

why don't display a full-real giant bread? http://InspirationalCopy.blogspot.com

Guess what
Wordnerd's picture

why does the angency post such faked ads here? if the background is printed on the billboard it would just work in this exact ancle and if they made a real hole in it the tiles don't match. what the hell?

Wordnerd
Activity Score 6692
Copywriter
brandsurgeon's picture

Wordnerd, please indulge us... who gave you your name?

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Guest commenter's picture

i dont eaven believe this is done in real

Guest commenter
Blair Semenoff's picture

Is that a 3D billboard??

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

If the butter was THAT good, i would have made an exception and eaten the crust this time ;)

Guest
Guest's picture

If you get the idea, it's a good concept. Enough said.

Guest
NomadDCLXVI's picture

Nice idea, but execution is a little bit weird! Why they had to show the wall behind the billboard in the middle? It really gives a feeling that something's wrong with it - this solution does not make idea stronger.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

ranbandi69's picture

I think it's 2 ideas fighting. Butter is so good you eat only that part AND can eat anything with this butter?

ranbandi69
Activity Score 12
Leo Burnett solutions Colombo
keliomatic's picture

It looks cool and it's a cool concept that makes sense and has a truth behind it that many people can relate to (non crust eaters). Don't think about it so much. Just appreciate it.

keliomatic
Activity Score 6
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