Some men do like receiving flowers so why is it such a feminine thing? The strategy was to change womens' perceptions of giving flowers to men to raise awareness for an independent flourist in Leeds. From this I came up with the big idea 'Boys will be boys'. It shows men holding flowers whilst demonstrating typically manly habits which women find annoying. This is a humorous representation of men with flowers.
Outdoor advertisement created by Leeds Arts University, United Kingdom for Floral Expression, within the category: Public Interest, NGO.