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Restore your faith in free, Ashley

Campaign
Agency Network: 
Published/Aired: 
July 2013
FirstBank:  Restore your faith in free, Ashley

Description

To promote free checking (which banks seldom offer any more), campaign opens by acknowledging how much consumers have come to distrust “free,” then asks, “what if free really meant free?” Concurrent with the advertising and targeting the same demo, FirstBank sponsors random, surprise, and undeniably free giveaways (500 delivery pizzas, 1500 lunch truck meals, over a hundred pedicab rides, two iPads), all tagged “Free Happens.”

Outdoor advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jeremy Seibold
Art Director: Austin O'Connor
Copywriter: Tim Kelly
Photographer: Jamie Kripke
ECD: Jonathan Schoenberg
Agency Prod.: Susan Fisher
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Highest Rated

UNTTLD_'s picture

It looks like print goes into way different direction compared to the video ad

UNTTLD_
Activity Score 101
Art Director at Langland
kleenex's picture

The video ad is 10000000000000% better,..

kleenex
Activity Score 58721
Web Designer/Developer
UNTTLD_'s picture

It looks like print goes into way different direction compared to the video ad

UNTTLD_
Activity Score 101
Art Director at Langland
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