Theater in a 500, 2

Campaign
Agency Network: 
Published/Aired: 
September 2013
Fiat:  Theater in a 500, 2

Description

The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. 
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.

Additional credits: Accounts Team : Ricardo del Campo, Eduardo Gomez-Escolar, Paco Sanchez

Outdoor advertisement created by Leo Burnett, Spain for FIAT, within the category: Automotive.

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