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Sexy Lingerie

Agency Network: 
Published/Aired: 
November 2009
Fernet Branca Outdoor Ad -  Sexy Lingerie

Description

Outdoor advertisement created by Ogilvy, Denmark for Fernet Branca, within the category: Alcoholic Drinks.

Caption

This could have been an ad for sexy lingerie. But we bought the ad-space first.
Fernet Branca
Life is bitter

Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Copywriter: Mikkel Elung-Jensen
Art Director: Claus Collstrup
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ace85le's picture

It's clever and funny. Cool way to reinforce the tagline. I like it.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Roshan Quintus's picture

life is bitter . i like it

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

hagemony's picture

like it

hagemony
Activity Score 335
munirgee's picture

Works.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

hehe, (bitter)sweet!

Guest
luckyzebra's picture

really nice!

luckyzebra
Activity Score 93
mikeelrapido's picture

Great message!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Juan Cabral's picture

The idea is very, very déja-vu.
And the worst thing is that they have probably done that even without the client approval.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Sorry to burst your bubble Juan. But this is just one in a series, that was all approved by Fernet Branca.

Have a nice day,
Claus Collstrup

Guest
royschellekens's picture

Fake but good!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

royschellekens's picture

Fake but good!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

and ad for advertisers – but just for them.

Guest
Marlus Lau's picture

It´s cool. Nothing else.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Creative Criminals's picture

I like the creative idea!

http://www.creativecriminals.com

Creative Criminals
Activity Score 54
silvi's picture

Risky. but brilliant.

silvi
Activity Score 4172
Copywriter
Just Copy's picture

really, really good. Congratulations claus.

Just Copy
Activity Score 56
Copywriter at Puromate advertising
adabortion's picture

Good topic for talk here.

adabortion
Activity Score 615
Creative Director
Guest's picture

Sexay...

Peace
Kenneth

Guest
PERP's picture

I like this one, It seems to make sense in a changeling position, it defies base rules in a sexy way.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Migzter13's picture

awww... it coud've been the sexy lingerie!:P

haha:D anyway.. great way of hammering down the message:D

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

tirthomitro's picture

well... dfntly old-school mtrl.
but funny none the less!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kurtberengeiger's picture

I really like the line. It has legs. Long legs.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

I second that.

Guest
Guest's picture

I LIKE ALL

Guest
rolling.stone's picture

life it bitter - great indeed

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Worked better when it was "life is harsh" tequila ad. Much funnier campaign.

Guest
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