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Perfect Volume - Alex

Campaign
Agency Network: 
Published/Aired: 
January 2018
Faust: Perfect Volume - Alex

Description

Having been decorated as Craft-Beer Brewers of the year, the regional brewery Faust wanted to address a larger circle of recipients. In order to do that, taste! has launched a OOH-campaign in the Rhine-Main-Area.

It is specifically targeted at somewhat younger beer-aficionados. The idea: Hipster-beards and craft beer – a perfect match, since beer is also known for having a positive effect on one’s hair. Consequently, these two things were brought together!

The effect of the sublime craft beer range of Faust is displayed with a twinkle in one’s eye. Set in scene by the typical attitude, known by shampoo-models, with a charming and double-sided product claim: perfect volume.

Outdoor advertisement created by taste!, Germany for Faust, within the category: Alcoholic Drinks.

Caption

Perfect Volume – The Craft Beer Range

Advertising Agency: taste!, Offenbach, Germany
Creative Director / Art Director: Ralf Richter
Art Director: Alexander Richter
Copywriter: Kirsten Rollig
Photographer: Gerhilde Skoberne
Digital Artist: Katja Dalek / Mainworks
Styling: Barbara Hostalka
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