Exide Building Wrap

Agency Network: 
March 2017
Exide: Exide Building Wrap
Exide: Exide Building Wrap
Exide Outdoor Ad - Exide Building Wrap
Exide Outdoor Ad - Exide Building Wrap


Exide, India’s largest battery manufacturer powers more than just automobiles. Starting from submarines to aircrafts and charging power-stations that light up cities, Exide is the moving force of the country.

The Exide headquarter in Calcutta has been a prominent landmark in the city for decades. It was an opportunity to give it a facelift with a spectacular vinyl wrap.

The Exide vinyl wrap shows the entire geography covered by the brand. Whether it is a vehicle on land, sea or air, the visuals depict that it is connected to Exide. In fact, all the roads connect to the Exide logo and demonstrate the presence of Exide batteries across twenty-four applications.

Outdoor advertisement created by JWT, India for Exide, within the category: Industrial, Agriculture.


India moves on Exide.

Advertising Agency: JWT, Kolkata, India
Executive Creative Director: Bipasha Banerjee
Creative Director: Sumit Das
Art Directors / Illustrators: Sukanta Biswas, Sourish Mitra
Copywriter: Ananyo Banerjee
Photographer: Sarasij Dasgupta
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kleenex's picture

Looks great.

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