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Little big baby, 4

Campaign
Agency Network: 
Published/Aired: 
April 2015
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Evian:  Little big baby, 4

Description

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live « before and after ».

Outdoor advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Advertising Agency: BETC, Paris, France
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director's Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA
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Highest Rated

Arkadiusz's picture

They must have a sensational sellers.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

simonreviews's picture

Student work?

simonreviews
Activity Score 568
Liviu's picture

nope, BETC, Paris, France is not an advertising school

Liviu
Activity Score 4405
Temple's picture

Yeah, we get it. But it is disturbingly bad.

Temple
Activity Score 11341
Creative Director
Reality Check's picture

As advertising goes, Evian: Little big babies works. But, coming from an agency that has given us so much in the past, that just might not be enough.

Reality Check
Activity Score 2549
kleenex's picture

Video baby ad better.

kleenex
Activity Score 58793
Web Designer/Developer
underscores's picture

The 1 billion dollar question : Do you think that these ads will be awarded at Cannes this year as the CR on this campaign is a jury member in the Outdoor category ? Tic, tac, tic, tac...

underscores
Activity Score 335
sofrenchgirl's picture

Well, it hasn't been sent to Cannes, it came out too late. They'll send it next year...The CR on this campaign:))))

sofrenchgirl
Activity Score 52
Copywriter at BETC
damnson's picture

Oh lord.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Arkadiusz's picture

They must have a sensational sellers.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

MichelMichal's picture

Annoying and Scary

MichelMichal
Activity Score 420
Planner
Senorita Pastrana's picture

They've extended this concept for too long now...

Senorita Pastrana
Activity Score 263
Dominic48's picture

Not so bad.

Dominic48
Activity Score 105
Nepplinn Florida Ocaso's picture

solo me gusta la fotografia

Nepplinn Florid...
Activity Score 16
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