Europe's brightest

Agency Network: 
Published/Aired: 
November 2010
Eurobest:  Europe's brightest
Eurobest Outdoor Ad -  Europe's brightest

Description

Outdoor advertisement created by Jung von Matt, Germany for Eurobest, within the category: Professional Services.

Caption

Hamburg welcomes Europe's brightest.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Art Director: Mark Räke
Copywriter: Philip Wienberg
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morse's picture

Good idea, poor layout.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Good idea. In my opinion you don't need the glow on his face. The moths are already making the point. Layout looks a little dated.

Guest
dadada's picture

I think it's the casting and his expression that causes the problem, but the idea is nice.

dadada
Activity Score 1708
Art Director |

Everybody is creative, be yourself.

Guest's picture

Too literal for me.

Guest
CommandZ's picture

Nice IDEA. LAME art direction.

CommandZ
Activity Score 2387
Creative Director
CuriousPencil's picture

meh.

CuriousPencil
Activity Score 4167
Copywriter
Anonymous Author's picture

Attractive idea, unattractive execution.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shortafella's picture

sorry guys but the idea is SO old and used...
it is nice indeed but done over and over again

shortafella
Activity Score 1057
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

What is the idea behind this?

Guest
New Nice and Fun's picture

Already seen idea - poor execution. He's lucky there are only 3 moths around him.

We should get much more from an advertising festival.

New Nice and Fun
Activity Score 375
Guest's picture

wordplay

Guest
Guest's picture

very bad, student.

Guest
kingzeus's picture

good idea... meh execution... :)

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

Dot's picture

eurobest campaigns are high profile work, so you just know people are going to look at it extremely critically. but this comes off quite nice to me.

Dot
Activity Score 88

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

TiltedChairCreative's picture

I actually like it. Type looks like it was a complete afterthought, though. Needs innovation.

TiltedChairCreative
Activity Score 513
DonDraper's picture

very brave to do an ad for an award show.
maybe these guys were too brave.

DonDraper
Activity Score 18
Creative Director at Sterling Cooper
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