Agency Network: 
July 2008
ESPN:  Rugby


Outdoor advertisement created by BBH, Brazil for ESPN, within the category: Media.


The sport you're looking for and much more.
ESPN channels. We're crazy about sports, like you.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director / Illustrator: Daniel Leitão
Copywriter: Marcelo Correa
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bknowlden's picture

Well executed and fun to look at, but nothing special in the idea.

Activity Score 3647
Art Director |


vote4pedro's picture

i'm looking for an idea. not really seeing one.

Activity Score 4601
leaking bucket.'s picture

I first looked at it and didn't understand. Then I thought, maybe it is one of those funny eye/visual posters where you squint and see something in 3D. So I tried it, and tried it, and tried it again! NOTHING!!!

Please someone explain WTF this is or what lame idea is supposedly here.

(and yes, I am the dumb ass for trying the squinting thing three times.)

That's my first thought...

leaking bucket.
Activity Score 136

That's my first thought...

STRTLRS's picture

You're seeing the sport you're looking for in a pool of ball from another sport... Kinda confusing if you ask me.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Scam Detector's picture

The South American ad hype has finally come to an end. Such rubbish lately.

Scam Detector
Activity Score 1048
General Manager
Alistair C.'s picture

would have been better if this was an outdoor with real balls glued to a huge billboard.
but just as a printed poster... i find it boring.

Alistair C.
Activity Score 692
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