LittleBigBoard

Agency Network: 
Published/Aired: 
August 2011
E-optika:  LittleBigBoard
E-optika Outdoor Ad -  LittleBigBoard

Description

When people lose their contact lenses, they get down and search for them. We just placed our advert exactly where they'll be.

Outdoor advertisement created by Jandl, Slovakia for E-optika, within the category: Health.

Caption

Lost your contact lenses? Get new ones at e-Optika

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
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TommyO's picture

No one will ever see it unless they DO lose a contact lense right there.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

dimitrireijniers's picture

idd

dimitrireijniers
Activity Score 8
Art Director at Ogilvy / DraftFCB / Gyro
stewart76's picture

Done: Smart.

stewart76
Activity Score 234
TatiiiAlmeida's picture

I like this idea. It's relevant and can create an small buzz in blogs and facebook. People can talk about it, even the ones are not looking for their eyes lenses, people can spread it. Guerrilla is always good for small budget brands. Congratulations.

And about what stewart76 said, I think we can't compare SmartForTwo and Eyes lenses, 2 different markets. We could see as bad solution if another eye lense brand has done the same.

TatiiiAlmeida
Activity Score 160
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

sirvan's picture

Nice, smart, and easily doable.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Prasad Weerasekara's picture

Nice..love it..

Prasad Weerasekara
Activity Score 651
Troll's picture

It's cool. I like it.

Troll
Activity Score 658
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

That One Guy's picture

I like it. It probably cost next to nothing to execute. The client would love that. Small billboards in weird places. Is this the future?

That One Guy
Activity Score 264
University of Houston
CABAZORRO's picture

Ridiculo..>!

CABAZORRO
Activity Score 364
graphic
JHam's picture

Smart and cool! Congrats

JHam
Activity Score 58
JHam's picture

Smart and cool! Congrats

JHam
Activity Score 58
Bill Me Now's picture

smart and makes me smile-kudos!

Bill Me Now
Activity Score 178
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