Budapest tram stops feature music generated by living plants

Agency Network: 
Published/Aired: 
November 2021
E.ON Hungary Group: Budapest tram stops feature music generated by living plants
E.ON Hungary Group: Budapest tram stops feature music generated by living plants
E.ON Hungary Group Outdoor Ad - Budapest tram stops feature music generated by living plants
E.ON Hungary Group Outdoor Ad - Budapest tram stops feature music generated by living plants

Description

Advertising agency ACG and E.ON has created sonic green havens as part of the company’s campaign that focuses on the importance of fighting climate change. Thanks to the unique installations, passengers transiting at the tram stops of Széna and Szent Gellért squares are not only welcomed by living plants but can also immerse themselves into the sound of nature – the music played in the stops has been generated from the biovibrations of plants using sonification technology.

Outdoor advertisement created by ACG, Hungary for E.ON Hungary Group, within the category: Public Interest, NGO.

Advertising Agency: ACG Budapest, Hungary
Creative Group Head: Rita Alberti
Copywriter: Tímea Maróti
Art Director: Dániel Kitai
Head of Studio: Mihály Harazin
Account Director: Petra Kriston
Senior Account Manager: Szilvia Kránicz
Senior Social Media Manager: Csilla Erdei
PR Group Head: Brigitta Kedves
PR Specialist: Bálint Mikola
Sound Studio: Avidio System
Out-of-Home Partner: JCDecaux Hungary
Creative Director: László Nagy
Integration Director: Bianka Bujdosó-Nagy
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