Reflections

Agency Network: 
Published/Aired: 
February 2021
Éléphant Bleu: Reflections
Éléphant Bleu: Reflections
Éléphant Bleu: Reflections
Éléphant Bleu: Reflections
Éléphant Bleu Outdoor Ad - Reflections
Éléphant Bleu Outdoor Ad - Reflections
Éléphant Bleu Outdoor Ad - Reflections
Éléphant Bleu Outdoor Ad - Reflections

Description

People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.

Outdoor advertisement created by Serviceplan, France for Éléphant Bleu, within the category: Professional Services.

Advertising Agency: Serviceplan, France
Media Agency: Mediaplus
Creative Director: Daniel Perez
Artistic directors: Aurélien Bigot, Benjamin Le Coz
Artistic director: Tram-Ahn Nguyen
Account Manager: Solen Eckle
Account directors: Stéphane Perrot, Anabelle Cornillon
3D designer: Rodolphe Février
Log in to post comments
kahfei761's picture
kahfei761
Activity Score 71
Me Gusta's picture

Love this idea. Sharp and, neatly executed.

Me Gusta
Activity Score 16
Copywriter at JWT Singapore
Neubzeub's picture

These new ones are much better than the old ones... Great job guys, it's beautiful and straight to the point.

Neubzeub
Activity Score 3
alexandrepaillier's picture

Nice

alexandrepaillier
Activity Score 2
Advertisement
Featured Content

Latest Collections

Advertisement