Yellow / Beer

Campaign
Agency Network: 
Published/Aired: 
June 2013
Ecofill:  Yellow / Beer

Description

Outdoor advertisement created by Ogilvy, Colombia for Ecofill, within the category: Office Equipment.

Caption

Black runs out, story changes.

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: John Raul Forero
Executive Creative Directors: Juan Jose Posada, Juan Pablo Alvarez, Mauricio Guerrero
Creative Directors: Julian Gutierrez, Andres Astorquiza
Copywriters: Fabian Gomez, Mario Betancur
Art Directors: Mauricio Sanchez, Armando Niño, Andres Astorquiza
Photographer: Ugo Passalacqua
Art Buyers: Adriana Pares, Diego Rincon
Account Supervisor: Fabio Quiroga
Account Manager: Carolina Duran
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morse's picture

Without the color the meaning of the image changes. When you know the pilot is drinking beer it's not the same as pilot drinking a juice.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tillfu's picture

Nice idea - very good concept but the execution is a bit too complicated - and yes, ads have to be simple and to be understood without a lot of thinking ! So very good cpncept - just would have needed a little push forward in communicating its message ! Still, worthy the award !

tillfu
Activity Score 74
Creative Director at Head of Film University of Applied Sciences Salzburg Austria
Andrej Troha's picture

Very smart! Nice fun-sized puzzle that makes you think for a second.

Andrej Troha
Activity Score 613
Joele's picture

Best ad in Cannes 2013!

Joele
Activity Score 288
Creative Director
fleurylasante's picture

Works less than the 3 other but still, very good campaign !

fleurylasante
Activity Score 10
Copywriter
Naser_K's picture

Caption under the ad is wrong, "yellow" runs out.

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

kleenex's picture

Solid idea. Some ads work better than others.

kleenex
Activity Score 58777
Web Designer/Developer
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