London to York / Leeds

Agency Network: 
March 2010
Eats Coast Trains:  London to York / Leeds
Eats Coast Trains Outdoor Ad -  London to York / Leeds


Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.

Outdoor advertisement created by Dentsu, United Kingdom for Eats Coast Trains, within the category: Transport.


Miniature Prices.

Advertising Agency: Dentsu London, UK
Executive Creative Director: Andy Lockley
Art Directors: Andy Preston, Jon Foye
Copywriter: Joe Williams
Typographer: Doug Lyon
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thaistylez's picture

cute, i like it


Activity Score 222
Burapha University
Davai's picture

Small price so small billboard ? Don't you have more original ?

Activity Score 614
royschellekens's picture

Miniature idea. Miniature execution.

Activity Score 390
Art Director at Art Director |

Hate advertising? Make better ads.

Prime83's picture

The idea is not brilliant but the result turns out to be entertaining and enjoyable as well as effective.

Activity Score 497
Creative Director at Huella Publicidad
Adaddicted's picture

would be interesting to see if there's a video?!

Activity Score 3431
Art Director |


michelangelo's picture

to each his own

Activity Score 660
dsklan's picture

not good and done before!

Activity Score 1924
Art Director at homeshop
Hiperion's picture

Nothing special..

Activity Score 3138
Creative Director at zinkproject Valencia
desaipriya's picture

Too small to be noticed?

Activity Score 24
Copywriter at Memac Ogilvy & Mather
joelapompe's picture
Activity Score 4019
art one's picture

hmmm.... i'd probably stand on it. "Damn kids! tidy up your toys!"

art one
Activity Score 70
MJStinson77's picture

Although the idea of small prices tied to some sort of small execution is not original, I like the discovery aspect of these pieces. I think walking down the street and discovering these little jems would be exciting.

Activity Score 601
Copywriter at Erwin-Penland | | | wordjones

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