Eyetracking of AIDS Sculpture

Campaign
Agency Network: 
Published/Aired: 
October 2011
DU Kulturmagazin:  Eyetracking of AIDS Sculpture

Description

In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monuments.

Outdoor advertisement created by Euro RSCG, Switzerland for DU Kulturmagazin, within the category: Media.

Caption

More than meets the eye when viewing art. DU Arts and Cultural Magazine

Advertising Agency: Euro RSCG Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Christina Wellnhofer
Copywriter: Ivan Madeo
Graphics: Dominique Magnusson
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