Dangerous Creatures

Agency Network: 
April 2013
Dry Dock:  Dangerous Creatures


From great whites and giant squids to submarines and medical waste, Droga5 has collated all the dangers of the deep to demonstrate that Dry Dock is the safest beer for landlubbers.

Outdoor advertisement created by Droga5, Australia for Dry Dock, within the category: Alcoholic Drinks.


Stay on the Dock

Advertising Agency: Droga5, Sydney, Australia
Executive Creative Director: Duncan Marshall
Creative Chairman: David Nobay
Head of Art: Daryl Corps
Creative Director: Cam Blackley
Art Directors: Luke Chard, Tommy Cehak
Copywriters: Mietta McFarlane, Gavin Chimes
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alex razzaghi's picture

Where is Waldo

alex razzaghi
Activity Score 241
jackmancer2017's picture

Stay on the dock?
This is very cryptic.

Activity Score 6992
Copywriter at Editor/Student
certaintly's picture

yea. this wouldve been perfect for non-alcoholic beer.

but as it is, it's nothing more than visualizing the name of the beer.

Activity Score 3984
SvenVan's picture

Great ad. Weird concept.

Activity Score 64
Creative Director
shortafella's picture

Why is this great? Because it's Droga5? Well, it actually sucks. How the hell is this ad going to sell me that beer?

Activity Score 1063
Copywriter at GRAFFITI BBDO |


italocr88's picture

i think this is the first time i see something from Droga5 that it's not good

Activity Score 260
Copywriter at Ogilvy & Mather Argentina
kleenex's picture

I say both ads fail. This is the best one of the two though.

Activity Score 58777
Web Designer/Developer
morse's picture

I think it's good. Simple idea. Don't spend time swimming. It's dangerous. Stay on the deck, drink beer. The name lends itself to this concept.

Activity Score 18159
Art Director |

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