With DOOH, You Can

Agency Network: 
October 2020


As various parts of our economy continue to reopen, DPAA, the leading global organization driving OOH into its digital future, announced its new campaign, "With DOOH, You Can," to raise awareness about the benefits of digital out-of-home (DOOH) advertising. The campaign was developed by DPAA alongside indie ad agency, Madwell with support from industry veteran Jon Bond and sponsorship from Ubimo, the location intelligence technology company that works with out-of-home agencies and media owners to plan, target, measure and optimize campaigns.

“With DOOH, You Can,” conveys that DOOH audiences are steadily coming back and that programmatic DOOH is agile and nimble, and thus ideal for the greater-than-ever need to change messages in real time. For example, DPAA recently reported a 17% uplift in digital out of home effectiveness. The campaign will run on several DPAA networks whose screens reach advertising decision-makers, including office building elevator and lobby screens via Captivate Media, as well as in advertising and media trade publications reaching a global audience. DPAA member GroundTruth has donated one million mobile ad impressions to the campaign.

Outdoor advertisement created by Madwell, United States for DPAA, within the category: Professional Services.

Advertising Agency: Madwell, USA
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