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Girl Outdoor

Agency Network: 
Published/Aired: 
April 2013
Dove Outdoor Ad -  Girl Outdoor

Description

To raise awareness on the important issue of girls' low body image, we build a huge folded billboard in Tel Aviv's biggest square. The billboard invited mothers to join the conversation.

Outdoor advertisement created by McCann, Israel for Dove, within the category: Health.

Caption

Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded
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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3863
Seldoon Eeffoc's picture

Excellent job! It gets the message across quite well.

Seldoon Eeffoc
Activity Score 104
Graphic Designer at Wichita State University
Meredith Singh's picture

6 out of 10 girls are ashamed of their bodies. P.S. Buy Dove soap.

Meredith Singh
Activity Score 407
Art Director
morse's picture

Great idea, but Meredith has a fair objection...

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jaffar_s's picture
jaffar_s
Activity Score 2
Copywriter
joelapompe's picture
joelapompe
Activity Score 3863
Meredith Singh's picture

Award shows should hire you as a consultant to look through the finalists. That way, they can avoid awarding big awards to ideas that have been done a million times. Have you ever been approached or offered your services to a show?

Meredith Singh
Activity Score 407
Art Director
michele873264's picture

I think it's works well with the Dove strat though

michele873264
Activity Score 58
kleenex's picture

Yes it does!!

kleenex
Activity Score 53172
Web Designer/Developer
Ad Analyst's picture

YAAAAAAAAAAWWWNN!!!!!! This is an idea which is done more than million times. I am really bored

Ad Analyst
ankitadv's picture

awesome video

ankitadv
Activity Score 818
jowjow's picture

Excellent

jowjow
Activity Score 45
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