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Roachville, The Living room

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Outdoor advertisement created by TBWA, South Africa for Doom Fogger, within the category: House, Garden.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
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Highest Rated

thedesignaddict's picture

So good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
stickynotes's picture

love it!

stickynotes
Activity Score 1094
ItMatters's picture

Engaging.

ItMatters
Activity Score 2167
aaa's picture

Fun! I love the execution. easy and cool.

aaa
Activity Score 2
Copywriter at Ogilvy&mather
thedesignaddict's picture

So good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Mongoose's picture

very refreshing!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

peterklaus's picture

fun

peterklaus
Activity Score 108
Art Director
spears ava's picture

nice

spears ava
Activity Score 206
Copywriter
Breezy's picture

Love IT!!

Breezy
Activity Score 2
Ireland-Davenport
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