Also From This Campaign 3
Description
TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
Outdoor advertisement created by TBWA, South Africa for Doom Fogger, within the category: House, Garden.
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
Highest Rated
Great, love the last part of the pay off.
The execution is terrific.
THe idea is trite. Done done done done done. Humanising cockroaches? Honestly? How many times can Doom do this?
Who's gonna steal 2 giant dead cockroaches?
Great, love the last part of the pay off.