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Agency Network: 
Published/Aired: 
May 2013
Don't Drive Drunk Foundation:  Beer

Description

Outdoor advertisement created by Leo Burnett, Thailand for Don't Drive Drunk Foundation, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Thailand
Creative Director: Ariyawat Juntaratip
Copywriters: Pathida Akkarajindanon, Fuad Ahmad
Art Directors: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Agency Producer: Sarawut Lertkittipaporn
Client Service: Sipparee Mongkolsri
Production Company: Chubcheevit Studio
Photographer / Retoucher / Computer Artist: Chub Nokkaew
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Highest Rated

tatamarangon's picture

DONE

tatamarangon
Activity Score 142
salil.sharma's picture

Excellent campaign

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

jackmancer2017's picture

This will seriously stop drunk-driving?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

No, but I do like the look of the ads though.

kleenex
Activity Score 58719
Web Designer/Developer
sanitizing_wipe's picture

I'm tired of seeing the same message without any real insight for drinking and driving ads. Just saying that you'll die if you drink and drive hasn't been doing the trick for decades. Let's try to attack this problem with a bit more creative insight. Just doing a cool looking photoshopped ad of the same old message isn't gonna change behaviour, or win awards in this case.

sanitizing_wipe
Activity Score 68
Feysless's picture

nice fresh approach to an old message...awesome i love it

Feysless
Activity Score 2611
Art Director |

groovy baby!

Hibon's picture

very strong ... but i agree with sanitizing _wipe : need better home work to make more real insight

Hibon
Activity Score 3734

Simple ideas are the best !

Meredith Singh's picture

Yikes. Too extreme to connect with me.

Meredith Singh
Activity Score 407
Art Director
pliniouhl's picture

Visually strong. But the art director should have stopped at this point. The car is not only unnecessary, but also killed the idea.

pliniouhl
Activity Score 2
Copywriter
Meredith Singh's picture

Agreed. The car makes it lame.

Meredith Singh
Activity Score 407
Art Director
Drogag's picture

This visual is not about driving.
This car was crowded.!!!!!!!!

Drogag
Activity Score 112
Creative Director
Drogag's picture
Drogag
Activity Score 112
Creative Director
Annette's picture

dude... you need to watch a lot of ads...

Annette
Activity Score 109
alex razzaghi's picture

The visual is amazing but as an "don't drink and drive ad" it fails to communicate.
It has romantic vibe to it rather than a "OMG what the F did i do / regret" vibe.

alex razzaghi
Activity Score 241
tatamarangon's picture

DONE

tatamarangon
Activity Score 142
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