Agency Network: 
May 2013
Don't Drive Drunk Foundation:  Beer
Don't Drive Drunk Foundation Outdoor Ad -  Beer

Also From This Campaign


Outdoor advertisement created by Leo Burnett, Thailand for Don't Drive Drunk Foundation, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Thailand
Creative Director: Ariyawat Juntaratip
Copywriters: Pathida Akkarajindanon, Fuad Ahmad
Art Directors: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Agency Producer: Sarawut Lertkittipaporn
Client Service: Sipparee Mongkolsri
Production Company: Chubcheevit Studio
Photographer / Retoucher / Computer Artist: Chub Nokkaew
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Highest Rated

tatamarangon's picture


Activity Score 142
salil.sharma's picture

Excellent campaign

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

jackmancer2017's picture

This will seriously stop drunk-driving?

Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

No, but I do like the look of the ads though.

Activity Score 58777
Web Designer/Developer
sanitizing_wipe's picture

I'm tired of seeing the same message without any real insight for drinking and driving ads. Just saying that you'll die if you drink and drive hasn't been doing the trick for decades. Let's try to attack this problem with a bit more creative insight. Just doing a cool looking photoshopped ad of the same old message isn't gonna change behaviour, or win awards in this case.

Activity Score 68
Feysless's picture

nice fresh approach to an old message...awesome i love it

Activity Score 2630
Art Director |

groovy baby!

Hibon's picture

very strong ... but i agree with sanitizing _wipe : need better home work to make more real insight

Activity Score 3734

Simple ideas are the best !

Meredith Singh's picture

Yikes. Too extreme to connect with me.

Meredith Singh
Activity Score 407
Art Director
pliniouhl's picture

Visually strong. But the art director should have stopped at this point. The car is not only unnecessary, but also killed the idea.

Activity Score 2
Meredith Singh's picture

Agreed. The car makes it lame.

Meredith Singh
Activity Score 407
Art Director
Drogag's picture

This visual is not about driving.
This car was crowded.!!!!!!!!

Activity Score 112
Creative Director
Drogag's picture
Activity Score 112
Creative Director
Annette's picture

dude... you need to watch a lot of ads...

Activity Score 109
alex razzaghi's picture

The visual is amazing but as an "don't drink and drive ad" it fails to communicate.
It has romantic vibe to it rather than a "OMG what the F did i do / regret" vibe.

alex razzaghi
Activity Score 241
tatamarangon's picture


Activity Score 142
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2021-05-10 03:50