DiGiorno wanted to get fans excited about their pizza.
So, what could we do for the people who are religiously in love with DiGiorno pizza? Right, create a cult.
A pizza cult movement with a mission "Dare not to Share”.
"We don’t share men. We don’t share nudes. We don’t share pizza.”
Outdoor advertisement created by Miami Ad School, United States for DiGiorno, within the category: Food.