The Ideas Projector searched a direct response from the people in the streets. The opening fence surprised them and they could interact with it using their mobile phone. They could decide what business they would imagine instead of the closed fence, and the idea appeared immediately projected with their name personalized.
Outdoor advertisement created by FCB, Spain for Deutsche Bank, within the category: Finance.
Executive Creative Director: Pedro Soler
Creative Directors: Alfredo Vaz, Gerard Ribas
Art Directors: Giovanni Pandone, Pau Cunillera
Copywriter: Hector Fernandez
Producer: Luis Pérez
Proyections Production: Lightproject
Production: Proyecciones Ambient
Film director: Marc Colomines
Film Editor: Pablo Soler del Pozo
Sound Studio: Blackout
Sound: Fran Viedma
Account director: Olga Rodriguez
Head of Strategy: Manuel López