Words, Outdoor

Agency Network: 
September 2018
Detran-RN: Words, Outdoor


More than talking, having attitude and good practices in traffic is the focus of the educational campaign of Detran-RN. The concept of the campaign was based, in part, on a popular Brazilian saying, easing the assimilation and understanding of people, dialoguing with those who value the theory, but puts the practice of good attitudes in life and traffic in first place.

Outdoor advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.


Your attitude is worth more than a thousand words.
Don't mix your driving with alcohol.

Advertising Agency: Executiva Propaganda, Brasil
Creative Director / Copywriter: George Wilde
Art Director: Cortez Pereira
Retouch: Fabrício Cavalcante
Photographer: Humberto Lopes
Log in or register to post comments
kleenex's picture

The billboards are nice looking.

Activity Score 57713
Web Designer/Developer
Featured Content

Latest Collections