Agency Network: 
Published/Aired: 
July 2009
Like
40
Views
13567
Denver Water:  IQ

Description

Outdoor advertisement created by Sukle, United States for Denver Water, within the category: Public Interest, NGO.

Advertising Agency: Sukle Advertising & Design, USA
Creative Director: Mike Sukle
Art Director: Andy Dutlinger, KC Koch, Jeff Euteneuer
Copywriter: Zac Spector
Account Director: Kristin Tangye
Account Manager: Meg Hanceford Meyer
Print Producer: Gail Barker
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everartz's picture

sometimes i dont believe what i see... this is SO DUMB!

everartz
Activity Score 7613
Art Director |

| everartz |

alexander_bickov's picture

From rigth to left is decrease way :)

alexander_bickov
Activity Score 3281
Guest's picture

AWSOME

Guest
Guest's picture

GREAT

Guest
Mythreyi's picture

I am not sure the line "Grass is dumb....." works for me. Wouldn't it have been better if it conveyed the fact that one shouldn't mind watering less or one could afford to water less- for grass.
And yeah right to left!

Mythreyi
Activity Score 10
  • Reality continues to ruin my life
  • bubblestheclownfish's picture

    The Grass is Dumb line is an interesting approach. The fact that it doesn't just narrow it down to saving $ and water is interesting, though Use Only What You Need is an order, and being ordered to do something doesn't sit too well with the public. Made me smile, though. I like it.

    bubblestheclownfish
    Activity Score 606
    Creative Director
    navs's picture

    twisted.

    navs
    Activity Score 171
    Guest's picture

    This is really awful

    Guest
    Guest's picture

    Love it. Made me smile when I saw it.

    Guest
    Guest's picture

    People remember ads that are witty and clever. An ad that says "don't water your grass and save $$$" isn't as likely to be remembered as "grass is dumb".

    This ad puts a new spin on an old message. I think it is great!

    Guest
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