Also From This Campaign 6
Description
Outdoor advertisement created by Sukle, United States for Denver Water, within the category: Public Interest, NGO.
Creative Director: Mike Sukle
Art Director: Andy Dutlinger, KC Koch, Jeff Euteneuer
Copywriter: Zac Spector
Account Director: Kristin Tangye
Account Manager: Meg Hanceford Meyer
Print Producer: Gail Barker

clever

LOL like it

Nice. Of course grass has evolved, and a fascinating evolution it is too, but that's being pedantic. The idea is good even if it is not 'scientifically correct'.

if i were a halfwit i'd also find this clever.

niiiiice
The other one's better. Because grass HAS certainly evolved. Unfortunately, the creatives are dumb in this scenario.
+++
"I love some things, and don't love some other things."

Interesting ideas, but way too complex for outdoor. Too much to read, too many fine illustrations to make out.

Saw this campaign recently in Denver. Loved the billboards. Easy to read (contrary to some of the above comments) and made me smile.

i thought i had smart grass

HAHAHAHHAHAHAAHAAAA!!!!!! ITS FUCKIN FUNNY!!!