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Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Outdoor advertisement created by Sukle, United States for Denver Water, within the category: Public Interest, NGO.

Caption

Use only what you need.

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Photographer: Brian Mark
Retouching: Matt Carpenter
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liar's picture

This is good. Remove some of the metals as well.

liar
Activity Score 384
Other
j2mango's picture

good:)

j2mango
Activity Score 534
Other
Wordnerd's picture

very nice idea. i just wonder if the average guy get's it

Wordnerd
Activity Score 6692
Copywriter
the other black guy's picture

I really tried to avoid being "common" as far as people who post comments but i just cant help myself...........here it comes.........wait for it........DONE http://www.cherryflava.com/cherryflava/images/2007/09/24/electricity2.jpg

the other black guy
Activity Score 12
Wordnerd's picture

that's not the same idea. but this one is a lot better!

Wordnerd
Activity Score 6692
Copywriter
thirty6chambers's picture

how is that not the same idea?

anyways... WWF billboard a few years back anyone? anyone?

thirty6chambers
Activity Score 1464
Art Director
CGilb09's picture

That is clearly not the same idea. But I have seen this same idea executed elsewhere before.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Adaddicted's picture

Exactly! This one is undoubtedly the best!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

amraly77's picture

Like it the most ... still i think it would work better for saving electricity not water.

amraly77
Activity Score 55
Art Director
totalcrap's picture

Well, the idea has been done. But done by Denver Water. I prefer this one.

http://www.civilizednation.com/blog/2007/02/11/billboard%20use%20only%...

totalcrap
Activity Score 34
Ohio ad agency
TexasH's picture

And i prefer the other one too. it feels strange to waste electricity to say you need to use wisely water.

TexasH
Activity Score 365
copywriter
fauxjebus's picture

The first year of this campaign was way better than all of these one-off awards grabs. This is the only one that is similar, but as someone pointed out above, why waste electricity to talk about saving water?

fauxjebus
Activity Score 500
Art Director at WAX
mmackinven's picture

Use only what you need?

Seems like this sign will cost more in power than 2 bulbs lighting a normal billboard...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Pete2's picture

It would work better for electric utility company.

Pete2
Activity Score 720
Creative Director at munnrabot.com
aadi's picture

This one is lovely :)

aadi
Activity Score 230
Copywriter
homutmiranda's picture

rite, strong electricity at nite is a waste of energy anyway & it needs the pillar thing & the metal bars to stand it... nothing special reli...

homutmiranda
Activity Score 37
Media student
andre_j's picture

wow, i would have expected to see this as a psa.

the general message speaks directly to what this country is experiencing and will continue to experience as far as resources go. kind of a direct sign of the times.

you'd never see a luxury brand get near a concept like this.

andre_j
Activity Score 88
copywriter
partho.sarkar's picture

precise n to the point...nice one....

partho.sarkar
Activity Score 78
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