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Follow Food

Agency Network: 
Published/Aired: 
June 2015

Description

This summer, Dentyne will build on its social campaign, #FollowFood by introducing the first-ever “Follow Food Truck”. In a society seemingly saturated with food trucks, Dentyne’s fresh breath truck is both a cheerfully cheeky nod to foodie culture and a reminder that when great flavors come with bad breath repercussions, Dentyne has you covered. The Dentyne Follow Food Truck will travel across America, emboldening food lovers to celebrate food, including at some of the country’s best food festivals, from Texas and Tennessee to Philly and DC.

Outdoor advertisement created by McCann, United States for Dentyne, within the category: Health.

Advertising Agency: McCann, New York, USA
Chief Creative Officers: Tom Murphy, Sean Bryan
Creative Director: Dave Waraksa
Junior Copywriter: Molly Wilkof
Junior Art Director: Alex Cherkasov
Chief Production Officer: Nathy Aviram
Integrated Producer: Chandler Simms
Group Account Directors: Dina Hovanessian, Lauren LaValle
Account Executives: Sarah Crossland, Rachel Heiss
Production Company: Ghost Robot
Director: Joey Garfield
Producer: Tom Davis
Executive Producers: Mark De Pace, Zachary Mortensen
Editors: Colin Loughlin, Alex Markman
Editor: Jose Gerardi / CRAFT
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Highest Rated

damnson's picture

Oh lord...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

This is embarrassing.

@minas_mars
Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

I agree.. They have a concept fail.

kleenex
Activity Score 58797
Web Designer/Developer
CrackerJackFlash's picture

I want that car.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

halaby87's picture

Not that bad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

damnson's picture

Oh lord...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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