This summer, Dentyne will build on its social campaign, #FollowFood by introducing the first-ever “Follow Food Truck”. In a society seemingly saturated with food trucks, Dentyne’s fresh breath truck is both a cheerfully cheeky nod to foodie culture and a reminder that when great flavors come with bad breath repercussions, Dentyne has you covered. The Dentyne Follow Food Truck will travel across America, emboldening food lovers to celebrate food, including at some of the country’s best food festivals, from Texas and Tennessee to Philly and DC.
Outdoor advertisement created by McCann, United States for Dentyne, within the category: Health.
Chief Creative Officers: Tom Murphy, Sean Bryan
Creative Director: Dave Waraksa
Junior Copywriter: Molly Wilkof
Junior Art Director: Alex Cherkasov
Chief Production Officer: Nathy Aviram
Integrated Producer: Chandler Simms
Group Account Directors: Dina Hovanessian, Lauren LaValle
Account Executives: Sarah Crossland, Rachel Heiss
Production Company: Ghost Robot
Director: Joey Garfield
Producer: Tom Davis
Executive Producers: Mark De Pace, Zachary Mortensen
Editors: Colin Loughlin, Alex Markman
Editor: Jose Gerardi / CRAFT