Wines 500 yards cheaper, 3

Agency Network: 
June 2008
de la Croix:  Wines 500 yards cheaper, 3


Outdoor advertisement created by TBWA, Brazil for de la Croix, within the category: Alcoholic Drinks.

Advertising Agency: LEW'LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Manir Fadel
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero
Account Supervisor: Marcio Oliveira
Advertiser's Supervisor: Renata Rocco
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ackattak's picture

Good as a one-off.
But a twist on the headline and/or change of focus for the visual with each execution would make a better campaign.

Activity Score 394
brain123's picture

I really like these (apart than it's one ad executed 3 times...)

Activity Score 830
Creative Director at Crea DRAFTFCB
Roger Daly's picture

Interesting approach to very cool insight & truth.

Roger Daly
Activity Score 355
teenquey's picture

Can anybody explain to me? I think there's a culture gap here, sorry.

Activity Score 290
de_martin's picture

IMHO it would be better when the De La Croix house would be shown in detail trough a magnifying glass (photo).
Sorry, but I am just not realy 'upside down' of these ads.

Activity Score 71
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