The Rising Tide Project

Agency Network: 
Published/Aired: 
August 2011

Description

The objective was to raise awareness about one of the harrowing effects of Global Warming – rising ocean levels. The campaign hit the streets of Vancouver with a series of street signs displaying the speed limit in knots – the internationally recognised measure of nautical speed.

Outdoor advertisement created by Spring, Canada for David Suzuki, within the category: Public Interest, NGO.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ben Hudson
Photographer: Jeremy Grice
Additional credits: Stacey Barton
Log in to post comments

Highest Rated

alexander_wright's picture

I like it, although I doubt its changed any ones day to day way of being regarding emissions, but for the awareness thumbs up, its different!

alexander_wright
Activity Score 4
morse's picture

Smart! But it also makes me fell like when the water comes everything will be alright. We just going to exchange our cars for boats.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture

I feel the video showing loads of people looking at it is quite unnecessary, if its a good idea, it could have been one page of print explaining it. I do actually like it but it's a little like 'Hey read this sign, do you get it? It's clever right.'

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
andylefty's picture

Actually I'm being ad wanky. It is good.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
TexasH's picture

Fake.
You just can't have, legally, two speedlimit signs.

TexasH
Activity Score 363
copywriter
Benthecopywriter's picture

It's not fake. We did it. Watch the video and check out Marketing Magazine and Strategy Magazine. Both publications featured this work in their online magazines. There is nothing fake about this project.

Benthecopywriter
Activity Score 9
kleenex's picture

I think it works...

kleenex
Activity Score 58777
Web Designer/Developer
alexander_wright's picture

I like it, although I doubt its changed any ones day to day way of being regarding emissions, but for the awareness thumbs up, its different!

alexander_wright
Activity Score 4
Karelgp's picture

Aquí no me dejarían poner dos señales de transito, como dicen es ilegal.

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
Benthecopywriter's picture

Are you a cop or a creative?

Benthecopywriter
Activity Score 9
Advertisement
Featured Content

Latest Collections

Highlighted LGBTQ Advertising

Highlighted LGBTQ Advertising

in this collection.
2021-07-13 05:44
Advertisement