Agency Network: 
November 2018
Danish Road Safety Council: Unsharp Campaign
Danish Road Safety Council Outdoor Ad - Unsharp Campaign


Copenhagen based ad agency '& Co' and 'The Danish Road Safety Council’ is currently running a campaign that puts attention to drunk driving in a different way. The bus is currently driving around the streets of Copenhagen, and the timing is carefully planned. In December the typical Danish Christmas Parties take place, which means a lot of drunk people in the streets. If the party goers take the bus and leave the car keys at home it could save lives.

Outdoor advertisement created by &Co, Denmark for Danish Road Safety Council, within the category: Public Interest, NGO.


Take the bus, if you’ve been drinking.

Advertising Agency: & Co. / NoA, Denmark
Creative Directors: Thomas Hoffmann, Robert Cerkez
Concept: Mikkel Møller, Ulrik Søby
Photographer: Morten Bengtsson
Final Artist: Anders Martin Jensen
Client Managers: Morten Fabricius, Thomas Christenson
Project Manager: Anders Antvorskov
Media Supplier: Out of Home Media Aps
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