Copenhagen based ad agency '& Co' and 'The Danish Road Safety Council’ is currently running a campaign that puts attention to drunk driving in a different way. The bus is currently driving around the streets of Copenhagen, and the timing is carefully planned. In December the typical Danish Christmas Parties take place, which means a lot of drunk people in the streets. If the party goers take the bus and leave the car keys at home it could save lives.
Outdoor advertisement created by &Co, Denmark for Danish Road Safety Council, within the category: Public Interest, NGO.
Creative Directors: Thomas Hoffmann, Robert Cerkez
Concept: Mikkel Møller, Ulrik Søby
Photographer: Morten Bengtsson
Final Artist: Anders Martin Jensen
Client Managers: Morten Fabricius, Thomas Christenson
Project Manager: Anders Antvorskov
Media Supplier: Out of Home Media Aps