Mega Croissant

Agency Network: 
December 2010
Danerolles:  Mega Croissant
Danerolles Outdoor Ad -  Mega Croissant


This huge croissant is a rolled up billboard poster for Danerolles, the ready-to-bake puff pastry for making your own fresh croissants.

Outdoor advertisement created by ‏Y&R, Netherlands for Danerolles, within the category: Food.

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Art Director: Nick Plomp
Copywriter: Andrew Maaldrink
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kleenex's picture

I love it!!!

Activity Score 58777
Web Designer/Developer
everartz's picture

sorry to let you down but i dont see anything impressive here!

Activity Score 7613
Art Director |

| everartz |

Vingy's picture

Ya i love it too, i agree whit u everartz maybe it's not very impressive but i just simply love it

Activity Score 474
Copywriter at Advance
manumartin5's picture

Impressive outdoor.

Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
LeeHarvey's picture

I still haven't figured out if it's brilliant or boring.... I'll be back.

Activity Score 3043
Creative Director
Glut's picture


Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Sophia Lambadaridis's picture

I love it. It evokes the right amount of curiosity for further investigation to occur.

Sophia Lambadaridis
Activity Score 64
LeeHarvey's picture

Guess you've got a point there mrs with the beautiful name...

Activity Score 3043
Creative Director
CuriousPencil's picture

Hmm. Paper, pullable at head-height? How many nanoseconds did this single-instance ad actually stay up?

Maybe we should ask the... copywriter... on the project, who doubtless had a lot of standing around to do on this one.

Harsh I know. It's a good idea. But entirely impractical - if it wasn't kids that doomed this it would be the weather. The only thing this is selling is Agency Ego, and it's long past time these darlings were fitted with an auto-abort button.

Activity Score 4199
LeeHarvey's picture

DAMN you've nailed it down again CP. How come you're so razorsharp on a friggin' monday? Tell me your dark secret!

Activity Score 3043
Creative Director
Entjoe's picture

I'm happy to say that we thought for a few nanoseconds longer than you did.

We made the croissant with a special kind of polyethylene or PVC if you will, which was flexible yet durable. Then we printed the visual and stuck it on. The whole thing was screwed directly onto the billboard. We chose this spot because it's a busy intersection in the center of Amsterdam. And the small fence you see in the background goes all the way around the billboard keeping curious children safe.

Andrew Maaldrink, Copywriter, Y&R Not Just Film, Amsterdam

Activity Score 2
Copywriter at Y&R Not Just ilm
CuriousPencil's picture

Thanks Andrew; given the information provided, I thought for as long as needed. I do value the full background, too late and just in time to make me feel a bit stupid. And thanks for the nanosecond jibe, nice touch.

Activity Score 4199
teddykoo's picture

very funny

Activity Score 30
The Cowboy's picture

Nice execution, ordinary idea.

The Cowboy
Activity Score 71
Chief Creative Officer at Riverblade Creative
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