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Hard to notice, 1

Campaign
Agency Network: 
Published/Aired: 
February 2015
Daiya Foods:  Hard to notice, 1

Description

Outdoor advertisement created by TDA_Boulder, United States for Daiya Foods, within the category: Food.

Caption

It’s easier to notice this ad than notice our pizza is dairy-free.

Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jeremy Seibold
Art Director: Austin O’Connor
Copywriter: Dan Colburn
Executive Creative Director: Jonathan Schoenberg
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scarfinati's picture

Kind of strange. Ads are supposed to be easy to notice. My brain doesn't process the connection here.

scarfinati
Activity Score 843
Art Director
Arkadiusz's picture

Strange campaign indeed. Why it should be easier to notice those ridiculous ads if you know Daiya pizza is dairy-free?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

dbashton's picture

I get their point—Daiya is so good you'll never notice it's dairy-free—but feels like they didn't go far enough.
"What's hard to notice?"
"Small things... and the top of tall things!
"Done."

dbashton
Activity Score 11
Copywriter
sush's picture

This is also kool

sush
Activity Score 566
creative writer and organizer |

sue

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