Cossette Vancouver has served up an outdoor campaign across western Canada for Saputo’s Dairyland brand. The “Milk Makes Memories” campaign celebrates the brand’s new packaging and reinforce its positioning as a favorite in the fridge for generations. The different executions perfectly capture those memorable moments made when a carton is on the table.
Outdoor advertisement created by Cossette, Canada for Dairyland, within the category: Non-Alcoholic Drinks.
Global Chief Creative Officers: Peter Ignazi, Carlos Moreno
Executive Creative Director: Katie Ainsworth
Creative Director: Scott Schneider
Art Director: Kelsey Hughes
Copywriter: Mark Wilson
Producer: Aishaa Abdulla
Group Account Director: Scott Barr
Account Director: Lindy Scott
Account Executive: Manuela Stoyanov
CGI / Retoucher: ESTILO3D