50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries.
Outdoor advertisement created by Wunderman, Peru for Cusquena, within the category: Alcoholic Drinks.
Chief Creative Officer: José Aburto
Head of Art: Augusto Landauro
Creative Director: Carlos Altamirano
Copywriters: Rafael Arias, Andrés Aranguren
Art Directors: Narda Grados, Arturo Vera
Graphic Designers: Gustavo Zamora, Valentín Soria, David Panta, Ivan Espejo
Account Directors: Fernando Arriola, Jimena Levano
Account Supervisor: Arturo Ruiz
Account Executive: Ernesto Vargas