Street Casting

September 2019


The task was to create a promotion campaign for the premiere of the film, "Curtiz", centered around the iconic director, Michael Curtiz. The idea was to let people meet the director and experience his infamous personality. We made an interactive citylight, portraying the director at work: meet Curtiz face to face in a casting situation, right on the street.

Advertising Agency: Laboratory Group, Budapest, Hungary
Creative Director: Sándor Haszon
Art Director: Sándor Haszon
At Director: Tamás Topolánszky
Copywriter: Alex Szénássy
Copywriter: Tamás Topolánszky
Copywriter: Zsuzsanna Bak
Copywriter: Sándor Haszon
Designer: Endre Valach
Film Production: JUNO11 Pictures
Agency Producer: Claudia Sümeghy
Post Production: Vivien Katona
Production Company: JCDecaux
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