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Lose the But, 2

Campaign
Published/Aired: 
March 2018
Crunch Fitness: Lose the But, 2

Description

Crunch Fitness wants to show that the same excuses for skipping the gym can very well be the motives for going.

Outdoor advertisement created by Miami Ad School, United States for Crunch Fitness, within the category: Recreation, Leisure.

Caption

I want to go to the gym I have a date.
Lose the but

Advertising School: Miami Ad School, New York, USA
Copywriter: Nicolas Perez-Molina
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Ad Superpowers's picture

While the idea is ok (even if nothing really new), I think it deserves a bit more work to make the lines better. Right now, you get the ad but it doesn't make you smile.

The art direction shuld be improved too.

For me, it's a good start but the bar is set too low. This could be a lot better with extra work on it.

Ad Superpowers
Activity Score 32

Advertising Superpowers.
Book available here https://amzn.to/2SFxcgl

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