Advertisement

Fireworks

Campaign
Agency Network: 
Published/Aired: 
April 2015
Crocs:  Fireworks

Description

Outdoor advertisement created by McKinney, United States for Crocs, within the category: Fashion.

Advertising Agency: McKinney, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Copywriters: Cori Johnson, Zac Milner
Art Directors: Cody Pate, Chris Kim
Producer: Lauren March
Group Account Director: Kristen Mordini
Account Executive: Zach Kohn
Project Manager: Elias Kakomanolis
Head of Strategic Services: Yusuf Chuku
Account Planner: Mona Shams
Log in or register to post comments

Highest Rated

@minas_mars's picture

I don't think blind people would get this ad.

You'd have to be blind to wear crocs.

@minas_mars
Activity Score 1790
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

Not bad if they were front of the store.

kleenex
Activity Score 58623
Web Designer/Developer
amains's picture

There are a few things I enjoyed about this ad for Crocs, first of all it was the color and mainly just the visual in general. They were really creative in positioning the fire works to display the silhouette of the famous Croc shoe. The brand also achieved this look in a few other different ways using palm trees and clouds. I also liked that they incorporated the hash tag. Not only is the hash tag something mostly everyone is using today but, it allows for the consumer to tag and share the Croc brand in something like pictures of consumers wearing their shoe. This aspect is also good since the consumer is able to be interactive with the brand. Lastly, the message “Find your Fun” is basically telling the consumer that possibilities and fun are endless if you wear this shoe. Especially in the palm tree version of this print ad, the palm tree, beach like setting portrays a fun and relaxing setting for the brand.

amains
Activity Score 18
damnson's picture

I hate this ad, but not as much as I hate Crocs.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Zoupal's picture

The green one looks like a battle tank.

Zoupal
Activity Score 20
@minas_mars's picture

I don't think blind people would get this ad.

You'd have to be blind to wear crocs.

@minas_mars
Activity Score 1790
Art Director at TBWA |

I'm gonna try say something positive

Advertisement
Featured Content

Latest Collections

Advertisement