Agency Network: 
Published/Aired: 
September 2010
Creative Smiles Dental Group:  Yeti

Description

Outdoor advertisement created by Adams, United States for Creative Smiles Dental Group, within the category: Health.

Caption

A good smile changes everything.

Advertising Agency: Adams Outdoor Advertising, Ann Arbor, USA
Creative Director / Art Director / Copywriter: Chad Hutchison
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Highest Rated

Roger Keynes's picture

Yes, but you have that massive dentist logo right next to... oh never mind.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

Solid idea, but not that HUGE. Wonder if it's easy to read from bypassing cars though.

jackmancer2017
Roger Keynes's picture

In fact, this doesn't need the headline at all does it, Jack?
No.
Good call, mate.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

Oh I think it does need the headline. If I'd see a smiling Yeti I wouldn't think much of it. But the letters are very dark and small.

jackmancer2017
Roger Keynes's picture

Yes, but you have that massive dentist logo right next to... oh never mind.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

whitewhite's picture

i dont get the idea....what has it changed?

whitewhite
Activity Score 249
Copywriter
jackmancer2017's picture

Well he looks kinda friendly.

jackmancer2017
Dzsoi's picture

Reminds me of the concept of this Cannes winner back in 2008:

http://www.youtube.com/watch?v=1ivVbpQu8HQ

"You can say anything with a smile"

Dzsoi
Activity Score 8563
Copywriter
rohdyl's picture

Was thinking the same thing. It's very close to that ad.

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
Guest's picture

In the real world of a actually advertising a clients business on outdoor boards, you have to be sure that the business name reads at normal traffic speed. It's a utopian idea that an ad will actually work for the advertiser if the logo is dainty. Of course it's easy say that logos shouldn't be so big, but it's an entirely different thing to actually do it and confuse the target audience, thus yielding no results.

Guest
Billoughsby's picture

I give these boards points for not being your ordinary dentist ad. Count me as anti claymation tooth character and anti routine dental play on words at this point. Seen too many of 'em.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Guest's picture

nothing changed.

Guest
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