Vancouver Canada’s long-running classic rock radio station Rock 101 is going through a format shift to greatest hits. The station has years of equity in its classic rock format and its change therefore, needed to be seen as significant one but still one that “rocks”. As a solution, outdoor and digital work presents the venerable classic rock station as the ultimate sing-along source.
101 Heads grew out of the full-body feeling of a great song and shows the visceral connection between the listener and what’s getting played on the station to the extent that a great song can get in your head so much that it is your head.”
101 Heads can be seen throughout the spring on TSA’s, Billboards and Digital boards throughout the Greater Vancouver area.
Outdoor campaign created by Spring Vancouver for Rock 101 and Corus Entertainment.