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Martyr

Campaign
Agency Network: 
Published/Aired: 
November 2008
Like
38
Views
13401
Corporate Chhattisgarh:  Martyr

Description

Outdoor advertisement created by Ogilvy, India for Corporate Chhattisgarh, within the category: Media.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Deepak Joshi
Art Director: Ravikumar/Sreejith
Copywriter: Manoj Jacob
Photographer: Asha Thadani
Typographers: PJ Shan Jose, Vipin Das, Ratheesh Erumeli
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Guest's picture

it should be "those who you killed". pretty glaring mistake. what does it mean anyway?

Guest
Guest's picture

It is "whom". Since it is referring to the object in the sentence - those killed.

Guest
she_kai's picture

where is the creative team when christians killing depredating while raping?
see the both side ,boy

she_kai
Activity Score 221
Copywriter at TBWA
miko1aj's picture

pretty good question for indian people killing christians nowadays.

miko1aj
Activity Score 3086
Guest's picture

pretty good question for american jews/chrsitians killing everyone else nowadays......

Guest
Guest's picture

Umm, infidels? I get the message, but then I'm not a terrorist. Good art direction, but not going to change a single mind.

Guest
dsklan's picture

those people you killed are faithless bastards or martyrs, too
thats how the bombers argue, i think

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

No those ppl r jst rotten ass@@@@@. Thy need to be fed KAKA

Guest
tirthomitro's picture

the comments above how deep the communication has traveled into the hearts of the people.
all of them are heartfelt.
congratulations to the entire team behind the campaign.
and knowing that this kind of work is triggered by a gem of a creative brief, may i ask the team members to consider showing it (the brief) to me. i'll, goes without saying, keep my mouth shut about it. i promise never to mention anything to anyone.
i'll be extremely grateful to you guys if you do share the brief with me.
since there's never enuf money in this world to return the favor, i give you my word that in case you would like a freelance copywriter and choose me, i'll do it for free. in fact even that would be rewarding for me.
so ---
teemitro@sify.com

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

It makes them rotten assholes. They need to eat kaka.

Guest
alexander_bickov's picture

A lot of text in this ad

alexander_bickov
Activity Score 3281
Guest's picture

Just stop posting replies. Really. You never have anything intelligent to say. It's very annoying.

Guest
Guest's picture

agree. especially now, when we are discussing deep stuff like faith and different religious beliefs, you talk about a lot of text???

Guest
Guest's picture

Dude, you rock man. Carry on with your comments.

Guest
everartz's picture

i just love these controversially written stuff..

everartz
Activity Score 7613
Art Director |

| everartz |

Jakarta Jack's picture

This morning two bombings took place in the Megakuningan area in Jakarta. One at the JW Marriot and one at the Ritz Carlton.

Jakarta Jack
Jakarta Jack's picture

the best anti-terrorism campaign i've seen in a while. maybe ogilvy indonesia should run this as well.

Jakarta Jack
Guest's picture

I think this campaign wanted to raise at least a doubt in the minds of youngsters who might be nurturing the idea of joining a terror organization, about the futility of religious violence.

The TG can include a whole range of people who might be tempted to support, encourage or assist terrorist groups. And that many of them were both well-qualified and well-settled with jobs in leading corporates and found their militancy through ideology rather than social or material deprivation.

Guest
shahidali's picture

brilliant copy and awesome art direction.
donno why, but the artwork gives me a sense of hopelessness. i realize people being fanatic and mislead has a rootcause of ignorance and injustice. add the political motive and you get the recipe of terrorism.
well done team.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

SoCH_TO's picture

It's a very good Art Direcation with strong Copy

Cool Idea

Superb work

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

wow philosophical copy that makes one think

Guest
Guest's picture

********* for artdirection
**** for copy

Guest
Guest's picture

Ravikumar/Sreejith/Manoj Jacob :)

Guest
Guest's picture

LOVE THE ART IN THIS.
RAVIKUMAR / SREEJITH, WELL DONE.

Guest
Guest's picture

exceeeeeeeeelllleentttt

Guest
Guest's picture

Art director, how did you create this ad? Did you photoshop it or did you actually paint it on the van?

Guest
second_creator's picture

TO CREATIVE TEAM OGILVY BNGLR

I WANT TO KNOW WHAT WAS THE BRIEF GIVEN ?

second_creator
Activity Score 754
Copywriter |

copywriter

capton john's picture

Seriously killer ad. It goes directly to mind. I liked the message, a direct message.

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

GraphicJ's picture

Straight to the point. That's how the client wants it.
It's not meant to be artistic, only informative.

GraphicJ
Activity Score 51
Graphic Designer
Guest's picture

she_kai...whats with the christian bashing dude? the copy made a point and none of them blatantly refer to any religion. Think again boy.

Guest
Guest's picture

Ignorant comments come out of ignorant minds. Can't do much with she_kai.

Guest
creativeshrestha's picture

it's good

creativeshrestha
Activity Score 15
Graphic Designer
Srivatss N Iyer's picture

Great

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
vinoth's picture

do you think this will touch the terrorists (i guess they are the target for this msg)?

vinoth
Activity Score 48
Marketing Manager
csricharan's picture

actually, you don't need whom (or who) here. the line reads better without it. anyway the line clearly qualifies with the word 'those.'

anyway this is what grammarbook.com has to say on the subject of who and whom:

Rule. Use the he/him method to decide which word is correct.
he = who
him = whom

Examples: Who/Whom wrote the letter?
He wrote the letter. Therefore, who is correct.
For who/whom should I vote?
Should I vote for him? Therefore, whom is correct.

csricharan
Activity Score 17
Copywriter |

would you do the same if it was your brand and your money?

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