There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year. In order to make tourists more conscious, we are showing them this problem by turning waste into bullets, and inviting them to make peace with the ecosystem by joining Corona’s beach clean ups.
Outdoor advertisement created by Draftline, Colombia for Corona, within the categories: Alcoholic Drinks, Public Interest, NGO.
Consumer Connections & DraftLine- Marketing Director: Angélica Alvarado
Creative Director: Jose Luis Rueda
Copywriters: Carlos Lezama, Jose Luis Rueda, Daniel Rincón
Art Director: Daniel Jaramillo
Creative Team: Julian Torres Calvache, Juan Carlos Martinez, Diego Cárdenas
Production: Paula Dominguez
Post Production: Media Monks Mexico, Daniel Jaramillo
Dgc: Valentín Villamil