Agency Network: 
January 2019
Copper Mountain: Legal


Targeting ski families, and tagged “Raised on Colorado,” the campaign creative is built around the Colorado, outdoor, family lifestyle. In the signature TV :30, titled “I Miss You,” a video game avatar sheds a tear for his former teen gamer; Brad now prefers real snowboarding to joy-stick combat. View at . Similarly themed, a print full page shoes active, involved kids under the headline, “Making their reality more engaging than virtual reality,” and an outdoor board shows young skiers, snowboarders and snow-tubers under the headline, “Keeping kids off social media since 9AM.” Other advertising touts Colorado attributes that parents might want more for themselves than for their kids. A print full page shows challenging mountain terrain under the headline, “Choose your mountain wisely. Some day your kids will decide where you live.” And a billboard boasts that Copper has been “Providing legal highs since before getting high was legal.” And for the devout, 800 give-away prayer candles show a begoggled seeress, a mystical snowflake, and the caption, “Pray for snow.”

Outdoor advertisement created by TDA_Boulder, United States for Copper Mountain, within the category: Hospitality, Tourism.


Providing legal highs long before getting high was legal.

Advertising Agency: TDA_Boulder, Boulder, USA
Creative Directors: Alex Rice, Jeremy Seibold
Art Directors: Ande Eich, Zach Minard
Copywriter: Zola Owsley
Executive Creative Director: Jonathan Schoenberg
Agency Producer: Sarah Sweeney
Account Director: Paul Siegel
Account Executive: Roger Ferguson
Director of Marketing: John Monson
Production Company: Hobnob
Director: Ben Perry
Executive Producers: Dennis Di Salvo, Jonathon Ker
Line Producer: Chris Crawford
Animation: MakeFX
Animator: Rusty Ippolito
Concept Design: Daniele Auber
Editorial: Cosmo Street
Editor: John Bradley
Conform: Shinya Saito
Color: Apache
Colorist: Steve Rodriguez
Sound: Thunk
Music: APM Music
Motion Capture: House of Moves
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